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Aloe Vera and its benefits to the hair

You have probably heard of aloe vera. This powerful and versatile ingredient is one of the most famous in the cosmetic industry as a whole, and not just in the hair cosmetic market. When used as an active ingredient in products that receive other compounds, it can be very beneficial for the hair integrity and...
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Do you know what may cause frizz in curly hair?

Understanding what causes frizz in curly hair is the best way to define which habits you should adjust and the ones you should remove from your routine in order to reverse the problem. The most common frizz cause is the humidity action, which penetrates the hair and messes up the structure of the cuticles, making...
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Red hair: follow the trends and reproduce it in your salon

One of the main signs of an expert hairdresser is that he/she always knows which looks are on the rise, and with redheads experts it would be no different. Some nuances and techniques are highlighted in certain seasons, so they end up being more requested and used as a reference in beauty salons, while others...
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CAPILLARY DIAGNOSIS: The best option for the Recommendation of personalized products and treatments

Have a hair diagnosis in order to receive the best indication for personalized products and treatments One of the actions that you, as a beauty professional, should include in your salon routine is to invest in a good hair diagnosis method, as it is what makes all the difference when it comes to prescribing the...
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Is straight and straightened hair the same thing?

Have you ever wondered if straight and straightened hair should receive the same care, since they have the same texture? Despite having the same shape, these two types of strands are very different: the hair structure, is altered when it is straightened and, therefore, you must invest in specific care and cosmetics for the damaged...
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Is your hair breaking off during combing? Bet on strengthening products

One of the best ways to treat hair loss is to bet on products that will provide strength and vitality so that the fiber remains intact during combing. Brittle strands usually occur due to protein deficiency, such as keratin, which is very important to build the structure of the hair and to make ir resistant....
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Argan oil: the best nutrition for dry hair

If you have very dry hair, you may need a very potent nutrition with argan oil to rescue the softness and shine. Our tip is for you to use our Mystic Elixir Oil, formulated with eight noble oil. It has deeper penetrating power and high nutrition absorption, it softens, protects and strengthens the hair. We...
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Fantasy colored hair: use the ideal clarifying shampoo

Using a good shampoo for colored hair is one of the main beauty professionals recommendations, for those who just adopted a new tone to renew and brighten the look. It was with this in mind that we decided to recommend the best Hair Shine products to keep perfect colored hair. Check it out! Some colors...
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Take the miraculous Vip Shine Instant Spray to your daily life!

We know how busy a woman’s routine is! Working, studying, taking care of the housework and still being always beautiful is quite a challenge. With that in mind, we have a golden tip for women who like to keep their locks always fragrant and soft at any time: take the miraculous Vip Shine Instant Spray!...
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Women with curly hair: protect your strands from frizz with great products

Knowing everything that a curly hair needs to remain beautiful and healthy may seem like a challenge at first sight, but the truth is that taking good care of curls does not have to be a difficult task. The most important thing is to understand the characteristics of this type of strand and adapt your...
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